Hello, I am

João Conceição

A Lisbon based designer mainly focused on UI and motion design.

+12

years of experience

+200

projects done

+70

happy clients

software logos

used software

Core expertise and skills

UX & UI Design

Design Systems

Responsive Design

Mobile Apps

Prototyping

I build web user interfaces and digital products with a focus on responsive design, accessibility, performance and innovation, for different clients and industries.

As a designer, I look for the best user experience and design solutions, being always available to support and bring the desired results.

Selected clients

Interface Design

85%

Motion & Video

10%

Graphic

5%

Interface Design

85%

Motion & Video

10%

Graphic Design

5%

In 2009 I started my career developing digital projects, acquiring until today a wealth of knowledge and experience by working on several projects for high-end brands and companies.

McDonald's Portugal

Heineken

EDP

Microsoft

AICEP Portugal

Leroy Merlin

Lidl

Continente

Sonae

LCL

Betclic

Vodafone

Yorn

Fanta

Red Bull

Procter & Gamble

Worten

Jogos Santa Casa

McDonald's Portugal

Heineken

EDP

Microsoft

AICEP Portugal

Leroy Merlin

Lidl

Continente

Sonae

LCL

Betclic

Vodafone

Yorn

Fanta

Red Bull

Procter & Gamble

Worten

Jogos Santa Casa

Selected clients for which I’ve worked

Take a look at my recent work

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Worten App

2020

Worten is an electronic retail company and also a leader in this specialized business area. Its mission is to bring the best of technology to everyone.

With the aim of increasing online sales and designing the best possible shopping experience, Worten launched a challenge: build a app prototype and test the concept with real users.

We ran a usability study on the prototype with 5 people. We delivered the tasks and ask questions to better understand the participants behaviours and their expectations.

worten image

worten image

worten image

Software used

My role

UX/UI Research

UI Design

Prototype

Interactions

User testings

McDonald's Website

2019

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving approximately 69 million customers a day in 120 countries through 37,000 outlets.

To solve problems that affected all the brand's digital communication, we proposed the creation of a digital ecosystem for McDonald’s.

With a design system that served as the basis for the brand's website, we were able to overcome some of the main obstacles, such as streamlining the development and maintenance process, applying the best practices and recommendations of SEO, ensuring better mobile behavior, and innovating in product presentation.

See it live at mcdonalds.pt

mcdonalds image

mcdonalds image

Honors & awards

CSS Design / Best Innovation
CSS Design / Best UI Design
CSS Design / Best UX Design
CSS Winner / Star
Awwwards / Honorable Mention

Software used

My role

Design System

Responsive UI Design

Motion (Promo)

Prototyping

Bodfit App

2019

Bodfit is a reliable and user-friendly workout tracker, designed to help to get better workout results at the gym.

This personal design project consists of a UI kit as a base template, with high quality and fully customizable screens.

The challenge was to create a solid and flexible mobile app that would meet the expectations of everyone from beginners to gym rats, that incorporated all the essential functionality for the practice of bodybuilding, such as dozens of pre-built workouts, rest time control, statistics, supersets and grouped exercises, muscle activity, and many more.

bodfit image

bodfit image

bodfit image

bodfit image

Software used

My role

Product vision and thinking

UX Research

UI Design

Prototype

Interactions

Logo design

“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.”

Albert Einstein

How I work

Understanding

Problem

Project goals

Target

Competitors

Specs & Requirements

Timelines

I want to hear all about it.
Your goals, what you expect to get. And learn more about you and your users, understanding your business and needs.

Thinking

Research

Strategy

Benchmark

Ideate

Wireframing

I dig deep to understand what might solve your problem and I identify possible opportunities to be explored.

Creating

Prototype

Test

Learn

Design

Iteration

Launch

Here my goal is to validate the solutions that work and prepare the final design.
Reviews and feedbacks make part in the success of the project.